Selling songs

 

dylan jeep

Nice of Jeep to make us aware of Mr. Dylan’s early adoption of Blind Willie Johnson. Dylan uses Johnson. Jeep uses Dylan. Something gets obscured the second time around, but not much, if you just quit looking at the flat screen. Does it make sense to watch a Cherokee moving around while Dylan sings about how God doesn’t treat him as well as a mother would?  Not much. But I wouldn’t have heard the song without the commercial. I can’t afford a new Jeep, but I like the soundtrack to the invitation. Whenever I hear this recording from now on, I guarantee I will never think of a Jeep. Just as I never think of Volkswagen–though I do think of fireflies–when I hear “Pink Moon.”

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