represent

Jed on Jeff

I spent a couple hours talking with Jim Mott yesterday, which I’ll write about shortly, but I wanted to pass along this nice opening paragraph from the September New York Review of Books he gave me:

“Imagine the Jeff Koons retrospective at the Whitney Museum of American Art as the perfect storm. And at the center of the perfect storm there is a perfect vacuum. The storm is everything going on around Jeff Koons: the multimillion-dollar auction prices, the blue chip dealers, the hyperbolic claims of the critics, the adulation and the controversy and the public that quite naturally wants to know what all the fuss is about. The vacuum is the work itself, displayed on five of the six floors of the Whitney, a succession of pop culture trophies so emotionally dead that museumgoers appear a little dazed as they dutifully take out their iPhones and produce their selfies.

Of course even those who take a serious interest in Koons know that he’s also full of baloney. Roberta Smith, reviewing the Whitney retrospective in the Times, comments on his “slightly nonsensical Koonspeak that casts him as the truest believer in a cult of his own invention.” That is well put. The essential fact about the Koons cult, however, is not that Koons invented it, but that it has gained such extraordinary traction, in the art world and well beyond. Day after day, the crowds are lining up outside the Whitney, waiting to get in to see the Jeff Koons show. What are they to make of the tens of millions of dollars that have been squandered on this work? What are they to make of the critics and historians who are defending Koons with a belligerence that allows for no debate? And what are they to make of the Whitney Museum of American Art?

That Koons will be Koons is his own business. That he has had his way with the art world is everybody’s business. No wonder the people in the galleries at the Whitney look a little dazed. The Koons cult has triumphed. For his next project Koons should consider manufacturing a ten-foot-high polychromed aluminum Kool-Aid container.

Jed Perl, New York Review of Books